Blogs
Boosting Digital Presence for FMCG Brands in India
Maximising Online visibility For Consumer Good in India’s Consumer Goods Sector India’s consumer goods and Fast-Moving Consumer Goods (FMCG) sectors are at a critical juncture,… read more
Smart Spending: Managing Digital Marketing Costs in Indian FMCG Startups
Mastering Digital Marketing Costs: A Strategic Imperative for Indian FMCG Startups India’s consumer goods sector is undergoing a dynamic transformation. For FMCG startups, digital marketing… read more
Cracking the Code: Growth Strategy Challenges for Small FMCG Firms in India
Why Smaller FMCG Firms Struggle with Growth Strategies and Financing Costs in India India’s Fast-Moving Consumer Goods (FMCG) sector, projected to reach $1,108.48 billion by… read more
Competing Smartly in India’s Fast-Changing Ecommerce Landscape
Navigating Ecommerce Competition in India’s Digital Commerce India’s consumer goods sector faces a seismic shift driven by fierce ecommerce competition in India’s digital commerce. Senior… read more
Building Investor-Ready Growth Strategies for Indian Consumer Brands
How to Attract Investors in India’s Consumer Goods Sector India’s consumer goods sector offers a dynamic landscape for senior leaders and decision-makers to attract investors… read more
Strategic Growth in D2C Channels: A Guide for Consumer Goods Brands
Mastering the D2C Channel: A Hybrid Growth PlMastering the D2C Channel: A Hybrid Growth Playbook for India’s Consumer Goods Leaders India’s consumer goods sector has… read more
Driving Real Estate Sales in India: A GTM Strategy Rooted in Property Demand
Crafting a Go-to-Market Strategy Based on Property Demand in India India’s real estate market thrives on opportunity but demands precision. Developers and investors who align… read more
Building a Robust GTM Strategy with Competitive Analysis for Real Estate Growth
Building a GTM Strategy for India’s Real Estate Sector in 2025: Leveraging Competitive Analysis India’s real estate sector, projected to reach USD 332.85 billion in… read more
Explore green building trends with LawCrust. GTM strategies boost trust, sustainability, and real estate lead generation.
Introduction: The Rise of Green Building Trends in Real Estate Marketing Green building trends, exemplified by sustainability certifications like IGBC, GRIHA, EDGE, and LEED, actively… read more
Unlock Buyer Trust with Sustainability Certifications in Real Estate
Introduction: The Power of Sustainability Certifications in Real Estate Marketing Sustainability certifications, such as IGBC, GRIHA, EDGE, and LEED, actively redefine real estate marketing in… read more
India Real Estate: Go-To-Market Strategy for Smart Building Projects
GTM Strategy for Smart Buildings in India’s Real Estate India’s real estate sector is transforming rapidly, with smart buildings driving a new era of urban… read more
How to Position Sustainability Features with a Hybrid GTM Strategy
Mastering the Green Horizon: An Effective GTM Strategy for Sustainable How to Position Sustainability Features with a Hybrid GTM Strategy Real Estate Launches India’s real… read more
Reengineering GTM Strategies to Maximise ROI Under Cost Constraints in India’s IT Industry
Designing a Lean GTM Strategy for Faster ROI in India’s IT Sector India’s $250 billion Information Technology (IT) sector is at a crossroads, facing severe… read more
Building a Resilient GTM Strategy to Safeguard Brand Trust After a Data Breach
Aligning GTM Strategy to Mitigate Data Breach Reputational Damage In India’s thriving Information Technology (IT) sector, a data breach threatens more than just systems—it jeopardles… read more
Engaging Your Target Audience for a Successful Food Product Launch in India
Crafting a Winning Strategy for Your Target Audience in India’s Food Product Launch India’s food industry, projected to reach $1.1 trillion by 2027, is a… read more
Harmonizing Direct and Indirect Sales: A Strategic GTM Approach to Resolving Channel Conflict
Mitigating Channel Conflict with a Robust GTM Strategy India’s Information Technology (IT) sector, a global leader in product and SaaS markets, thrives on agility and… read more
Customer Feedback Driven GTM Strategy for Real Estate Sales | LawCrust
Leveraging Customer Feedback for GTM Strategy in India’s Real Estate Market 2025 India’s real estate market, valued at $200 billion in 2021 and projected to… read more
Winning the Real Estate Competition: GTM Strategies to Stand Out | LawCrust Advisory
GTM Strategy to Stand Out in India’s Real Estate Market 2025 India’s real estate market, projected to reach $1 trillion by 2030, contributes 13% to… read more
Breaking Down Silos: How India’s IT Leaders Can Unify Sales, Marketing, and Customer Success for True GTM Visibility
Unifying Sales, Marketing, and Customer Success for GTM Visibility in India’s IT Sector India’s Information Technology (IT) sector, valued at over $250 billion in 2025,… read more
Balancing Speed and Precision: How Indian IT Leaders Can Align GTM Strategy with Global Product Localisation Demands
Optimising GTM Strategy for Product Localisation in India’s IT Sector In India’s dynamic IT sector, senior leaders face the critical challenge of balancing rapid global… read more
How Emotional Branding Is Redefining B2B IT Sales by Humanising Value and Driving Deeper Buyer Engagement
Emotional Branding in IT Sales: Transforming B2B Engagement Through Empathy and Trust India’s Information Technology (IT) sector is at a turning point. As the market… read more
Winning in a Crowded Market: GTM Strategies to Drive Differentiation in India’s SaaS and Cybersecurity Landscape
Mastering Differentiation in India’s IT Sector: Strategic GTM for SaaS and Cybersecurity India’s Information Technology (IT) sector, a global leader, faces intense saturation in Software-as-a-Service… read more
Crafting a Future-Ready GTM Strategy to Navigate India’s Rapidly Evolving IT and Tech Landscape
Building a Future-Ready GTM Strategy for India’s IT Sector India’s Information Technology (IT) sector stands at the forefront of global innovation, yet it faces unprecedented… read more
Designing Intelligent GTM Frameworks That Integrate Upsell Strategies for Scalable IT Revenue Growth
Crafting Effective GTM Plans: Upsell Strategies to Elevate IT Revenue In today’s hyper-competitive IT landscape, revenue growth isn’t just about acquiring new clients—it’s about maximising… read more
Bridging Product Timelines and GTM Execution for Faster IT Launches in India
Product Development Alignment: Accelerating IT Product Launches in India India’s Information Technology (IT) sector thrives in a dynamic, competitive landscape, yet many firms face a… read more
Redefining India’s IT Sales Approach: Embedding Value-Based Selling into GTM Strategy
Value-Based Selling: The Future of India’s IT GTM Strategy India’s IT sector, a global leader in innovation, faces a pivotal moment. Traditional feature-based selling, centered… read more
Overcoming Tech Skepticism: A GTM Blueprint for Emerging Tech Startups
Understanding Tech Skepticism in 2025 In 2025, tech skepticism has become a defining challenge for emerging tech startups, particularly in AI, blockchain, Web3, and cybersecurity.… read more
How Post-Sale Teams Are Driving GTM Transformation and Revenue Growth in India’s IT Industry
Post-Sale Teams: Powering GTM Success in India’s IT Sector India’s IT sector—spanning SaaS, cloud services, managed services, and enterprise platforms—demands innovative Go-to-Market (GTM) strategies to… read more
Adapting Global GTM Strategies Amid Rising Geopolitical Tensions and Regulatory Shifts
Navigating Geopolitical Tensions in Global GTM Strategy Global go-to-market (GTM) strategies drive tech and IT firms toward international expansion, fueling revenue and market share in… read more
How Data Privacy Laws Are Reshaping GTM Strategies for Indian IT Companies
The Global Surge of Data Privacy Laws The global digital landscape is undergoing a seismic shift, driven by data privacy laws like India’s Digital Personal… read more
Pioneering Innovation in Indian IT: Breaking Free from Competitor Roadmaps
Driving Innovation in Indian IT: Beyond Competitor Roadmaps Indian IT leaders face a critical question: Are their firms driving innovation or merely replicating competitor roadmaps?… read more
Beyond the Bling: Escaping Vanity Metrics in India’s IT Sector
Vanity Metrics and India’s IT Industry Landscape India’s Information Technology (IT) sector, projected to reach $350 billion by 2026, is a global leader in IT… read more
Navigating AI Compliance: A Strategic Imperative for Indian IT Firms
AI Compliance: The Non-Negotiable Pillar for Indian IT Growth The rapid rise of Artificial Intelligence (AI) has transformed India’s Information Technology (IT) sector, a global… read more
From MVP to Market Success: Strategic Go-To-Market Approaches for Indian Technology Leaders
Mastering Minimum Viable Product Launches: Strategic Go-To-Market Strategies for Indian IT Leaders India’s Information Technology (IT) sector thrives as a global innovation hub, delivering transformative… read more
Turning Regulatory hurdles For IT into Strategic Advantage: GTM Innovation in India’s Evolving IT Compliance Landscape
Navigating Regulatory hurdles For IT in India’s IT Sector: Strategic GTM Playbooks for Compliance and Growth India’s Information Technology (IT) sector, a global leader in… read more
Recalibrating GTM Strategy to Meet the Demands of Sales Enablement in Complex B2B IT Sales
Is Your GTM Strategy Aligned with Evolving Sales Enablement Demands in Complex B2B IT Sales? India’s Information Technology (IT) sector is undergoing a seismic shift… read more
Are Your Channel Partners Truly Aligned with Your Growth Goals?
Unlocking Growth with Channel Partners in India’s IT Sector India’s Information Technology (IT) sector, valued at over $250 billion in 2024, is a global leader,… read more
Digital Transformation: Redefining GTM Strategies in India’s IT Sector
Introduction: The Role of Digital Transformation in India’s IT Industry Digital transformation is revolutionising India’s Information Technology (IT) sector, reshaping not only how services are… read more
Adapting GTM Strategies for India’s IT Sector in the Open-Source Era
The Open-Source Competitors Surge Reshaping India’s IT Landscape India’s IT sector, valued at over $250 billion in 2024, is undergoing a seismic shift driven by… read more
How Emerging Tech Trends Are Transforming GTM Strategy in India’s IT Sector
Emerging Tech Trends Are Reshaping GTM Strategy in India’s IT Sector India’s IT sector is at a critical inflection point as emerging tech trends like… read more
Revolutionising B2B IT Customer Acquisition: The Pivotal Role of GTM Strategy in Optimising Digital Ads and Outbound Email
Mastering B2B IT Customer Acquisition: How GTM Strategy Fuels Digital Ads and Outbound Email Success India’s B2B IT sector is a dynamic battleground of innovation… read more
Third-Party Logistics GTM Strategy: Driving Cost-Effective Market Expansion in India’s Food Supply Chain
Optimising Your Third-Party Logistics GTM Strategy in India’s Food Industry India’s food industry, valued at over $900 billion (including agriculture), powers ~10% of the nation’s… read more
Strengthening Omnichannel Execution in Indian Luxury GTM Plans
Avoiding Omnichannel Mistakes in India’s Luxury GTM In India’s vibrant luxury market, omnichannel mistakes can undermine Luxury GTM, jeopardising customer experience and brand prestige. Seamless… read more
Optimising GTM Costs: Unlocking Scalable Luxury Growth in India
Mastering GTM Costs: A Strategic Imperative for Luxury Brands in India India’s luxury goods market, with a projected CAGR of 12% through 2030, offers immense… read more
Making the Case for GTM Investment in India’s Luxury Market
Justifying GTM Investment: A Strategic Imperative for Luxury Brands in India India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, demands meticulous… read more
The High Cost of Cutting Corners: Financial Risks of Underfunded GTM in Luxury
The Perilous Path: Unpacking Financial Risks of Underfunded GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, offers immense potential but… read more
Phased GTM in Luxury: A Smart Strategy for India’s Dynamic Market
Navigating India’s Luxury Landscape: Power of Phased GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, thrives on rising affluence and… read more
Influencing the Influencers: Micro-Influencers in Cost-Efficient Luxury GTM
Unleashing Authenticity: Leveraging Micro-Influencers for Luxury GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, spans fashion, jewellery, automotive, fragrances, fine… read more
Unlocking Value: Measuring GTM ROI in Luxury Brand Campaigns
Measuring GTM ROI in Luxury Campaigns India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, demands precise Luxury GTM execution. Senior leaders… read more
Strategic Responses to Cost Challenges in India’s Luxury GTM
Conquering Cost Challenges: Navigating Luxury Product Launches India’s luxury market, valued at $8–9 billion with a 10–12% CAGR, spans fashion, jewellery, watches, automobiles, beauty, real… read more
Luxury on a Lean Budget: Smart GTM Spend for Global Expansion
Strategic Spending: Achieving Global Luxury GTM Budget Optimisation India’s luxury market, valued at $8–9 billion with a 10–12% CAGR, spans apparel, jewellery, watches, luxury autos,… read more
Shifting Desires, Smarter Launches: GTM Strategies for Evolving Luxury Consumers
Navigating the New Luxury Frontier: GTM Strategies Shaped by Evolving Consumer Behaviors India’s luxury market evolves, impacting Luxury GTM as consumer behaviors shifts. Senior leaders… read more
Evolving Tastes: Adapting Luxury GTM to Modern Consumer Trends
Decoding The Nuance: Reshaping Luxury GTM with Emerging Consumer Trends India’s luxury goods sector demands agile Luxury GTM as consumer trends evolve, influencing the premium… read more
Luxury Without Excess: How to Prevent GTM Overspending and Stay Premium
Dodging the Bullet: Preventing GTM Overspending in Luxury Launches India’s luxury market demands precision in premium launches, where GTM overspending undermines ROI, brand equity, and… read more
Process Streamlining Boosts India’s Manufacturing Sector
Process Streamlining for India’s Manufacturing Sector India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million, is pivotal to economic growth. As senior… read more
India Manufacturing Sector 2025: Powering Growth with Automation Excellence
India Manufacturing Sector 2025: Driving Growth and Automation Quality The India manufacturing sector 2025 is a dynamic force in the nation’s economy, poised for transformative… read more
Operational Efficiency: Powering India’s Manufacturing Growth
India’s Manufacturing Sector: Crafting an Operational Efficiency-Driven Growth Strategy for 2025 India’s manufacturing sector is a cornerstone of the nation’s economic vision, contributing ~17% to… read more
Scaling Excellence: QMS Strategies for Manufacturing Growth
Quality Management Systems for Manufacturing: Driving Scalable Growth India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million workers, is a powerhouse across… read more
Scaling India’s Manufacturing: A Growth Strategy to Overcome Quality Risks
India’s Manufacturing Asc ascent: A Growth Strategy to Mitigate Quality Risks India’s manufacturing sector is a powerhouse driving economic progress, but scaling it demands a… read more
Scaling India’s Manufacturing with Uncompromised Quality
Scaling India’s Manufacturing Sector with Uncompromised Manufacturing Quality India’s manufacturing sector is at a transformative juncture, driven by global opportunities and domestic reforms. For senior… read more
Customer Diversification: Fueling India’s Manufacturing Growth
Customer Diversification Growth Strategy: Powering India’s Manufacturing Future India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million workers, is a cornerstone of… read more
Navigating Challenges: Growth Strategy for India’s Manufacturing Sector
Scaling Success: Growth Strategy to Overcome Workforce Resistance in India’s Manufacturing Sector India’s manufacturing sector is poised for transformative growth, requiring a robust growth strategy… read more
Tackling Talent Shortages to Drive India’s Manufacturing Growth in 2025
Overcoming Talent Shortages in India’s Manufacturing Sector India’s manufacturing sector is poised for growth, but talent shortages threaten its potential. Senior leaders must address talent… read more
Forging India’s Manufacturing Future: Growth Strategy and Skilled Labor Solutions
Growth Strategy for India’s Manufacturing Sector: Harnessing Skilled Labor India’s manufacturing sector is at a pivotal moment, ready to seize global opportunities while tackling shortages… read more
Elevating In-Store Experience in India’s Luxury GTM Strategy
Enhancing In-Store Experience for Luxury GTM Launches in India In India’s dynamic luxury market, enhancing the in-store experience during product launches is central to a… read more
Integrating Flagship Stores into India’s Luxury GTM Framework
Balancing Flagship Stores in India’s Luxury GTM Strategy Balancing flagship stores with online sales is pivotal for a successful Luxury GTM in India’s dynamic luxury… read more
Integrating Digital Tools for High-Impact Luxury GTM Strategies in India
How Digital Tools Are Powering Luxury GTM Success in India In India’s dynamic luxury market, digital tools are revolutionising Luxury GTM, enabling brands to deliver… read more
Mitigating Weak E-Commerce Risks in India’s Luxury GTM
Addressing Weak E-Commerce in India’s Luxury GTM Strategy In India’s burgeoning luxury market, weak e-commerce strategies jeopardise Luxury GTM success, leading to customer loss and… read more
Leveraging Digital Platforms for Strategic Luxury GTM in India
Optimising Digital Platforms for India’s Luxury GTM Success In India’s thriving luxury market, digital platforms are central to a successful Luxury GTM, blending e-commerce innovation… read more
Integrating Augmented Reality into India’s Luxury GTM Strategy
Augmented Reality in India’s Luxury E-Commerce GTM Augmented reality (AR) is revolutionising Luxury GTM strategies in India, driving e-commerce innovation and delivering a premium online… read more
Delivering Seamless Experiences Across Channels in India’s Luxury GTM
Creating a Seamless Experience in India’s Luxury GTM Strategy In India’s dynamic luxury market, delivering a seamless experience across stores and online is critical for… read more
Mastering Omnichannel Integration in India’s Luxury Market
Overcoming Omnichannel Challenges in India’s Luxury GTM India’s luxury market demands a Luxury GTM that delivers a seamless experience across digital and physical touchpoints. However,… read more
Balancing Prestige and Digital: E-Commerce Integration in India’s Luxury GTM
E-Commerce Integration in India’s Luxury GTM Luxury brands in India must master e-commerce integration to drive online sales while preserving exclusivity. With a growing HNI… read more
Tariff Intelligence: Shaping Luxury GTM Success Across Borders
Navigating Tariffs in Luxury GTM Strategies Tariffs pose significant challenges for luxury brands pursuing Luxury GTM strategies in global markets. For senior leaders, navigating these… read more
Retail Presence as a Pillar of Luxury GTM Success
Mastering Retail Presence in Luxury GTM A physical retail presence is a cornerstone of a successful Luxury GTM strategy, anchoring premium branding and immersive experiences… read more
Cultural Precision in Luxury GTM: Preventing Global Missteps
Navigating Cultural Missteps in Luxury GTM In the global luxury goods industry, cultural missteps can derail launches, damage brand reputation, and alienate affluent consumers. A… read more
Insight-Driven Expansion: Market Research in Luxury GTM Strategy
Precision in Luxury GTM: The Role of Market Research For luxury brands pursuing global expansion, a successful Luxury GTM strategy hinges on meticulous market research.… read more
Regulatory Compliance for Manufacturing: A Strategic Imperative for GTM Success in India
Mastering Regulatory Compliance for Manufacturing: Enabling Seamless GTM Execution in 2025 India’s manufacturing sector, contributing ~17% to GDP across automotive, pharma, electronics, engineering, and chemicals,… read more
Overcoming Manufacturing GTM Failure in India’s Sales Channels
Tackling Inefficient Channels to Resolve Manufacturing GTM Failures in India India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, and heavy engineering, drives $450… read more
Optimising Distributor Networks for Manufacturing GTM Success in India
Optimising Distributor Networks in GTM Plans for India’s Manufacturing Sector India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions… read more
B2B E-commerce Driving Manufacturing GTM Success in India
B2B E-commerce: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions and drives $450 billion… read more
Sales Channel Winning Manufacturing GTM Success in India
Sales Channel: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions and fuels economic growth.… read more
Messaging Best Practices Winning Manufacturing GTM in India
Messaging Best Practices: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, chemicals, and textiles, employs millions and drives economic… read more
Value-Based Messaging: Winning Manufacturing GTM in India
Value-Based Messaging: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives economic growth and employs millions.… read more
B2B Client Engagement: Fixing Manufacturing GTM Failure in India
Manufacturing GTM Failure: Overcoming B2B Client Engagement Challenges India’s B2B manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives growth and… read more
Customer-Centric Positioning: Winning Manufacturing GTM in India
Customer-Centric Positioning: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP and a major employment source across automotive, textiles, electronics, and defence, is… read more
Supply Chain Contingency: Winning with Manufacturing GTM in India
Manufacturing GTM: Ensuring Supply Chain Contingency India’s manufacturing sector—encompassing automotive, electronics, pharmaceuticals, and more—relies on robust Manufacturing GTM (Go-To-Market) strategies to achieve GTM success. However, supply chain contingency is critical… read more
Raw Material Shortage: Winning with Manufacturing GTM in India
Manufacturing GTM: Overcoming Raw Material Shortage India’s manufacturing sector—encompassing electronics, automotive, pharmaceuticals, and specialty chemicals—faces persistent raw material shortage that threaten Manufacturing GTM (Go-To-Market) timelines. Global supply chainrisks, including geopolitical… read more
Multi-Channel Selling Strategy: Best Practices to Maximise Sales Across Ecommerce Platforms
Mastering Multi-Channel Selling: A Strategic Imperative for India’s E-commerce Leaders India’s e-commerce ecosystem pulses with dynamism, fueled by rapid digital adoption, the rise of marketplaces,… read more
Top Sales Platform Choices for Indian E-commerce Brands: A Strategic GTM Guide
Powering Growth: Crafting a Winning GTM Strategy with the Right Sales Platform in India’s E-commerce Landscape India’s e-commerce market, projected to hit $300 billion by… read more
Niche Positioning in Sustainable Fashion: A GTM Strategy for Ecommerce Success
Mastering Niche Positioning for Ecommerce: GTM Strategy Playbook for India’s Sustainable Fashion E-Commerce India’s e-commerce sector is booming, with the sustainable fashion market projected to… read more
Crafting GTM Success with Brand Storytelling in Indian E-commerce
The Power of Brand Storytelling in Shaping Go-to-Market Strategy for India’s E-commerce Industry India’s e-commerce sector is projected to reach $200 billion by 2027. It… read more
Mastering the D2C Leap: Crafting an Effective GTM Strategy for Ecommerce in India
Industry Context & Strategic Importance for D2C Differentiation in Ecommerce India’s ecommerce market, surpassing $100 billion in 2025, is a vibrant arena where Direct-to-Consumer (D2C)… read more
Crafting a Winning GTM Strategy with a Strong Unique Selling Proposition
Why GTM Strategy Starts With a Strong Unique Selling Proposition India’s E-commerce market, projected to hit $200 billion by 2027, thrives on intense competition and… read more
Audience Targeting in India’s E-commerce Landscape
Precision Audience Targeting: The Unifying Force for GTM Success in India’s E-commerce Landscape India’s e-commerce landscape is a dynamic battleground, fueled by over 700 million… read more
Influencer Marketing for E-commerce: A Core Pillar of GTM Strategy for India’s E-commerce Leaders
Influencer Marketing for E-commerce: Powering E-commerce GTM Strategy in India 2025 India’s e-commerce landscape in 2025 is fiercely competitive, with senior leaders facing soaring Customer… read more
Organic Marketing: A Game-Changer for New Ecommerce Brands in India
Organic Marketing: Cutting CAC for New Ecommerce Brands in India India’s eCommerce market, projected to reach $300 billion by 2030, is a battleground for new… read more
Google Ads Optimisation: Scaling High-Value Customer Acquisition in India’s E-commerce Industry
Google Ads Optimisation: Driving High-Value Customers in India’s E-commerce India’s e-commerce market is a battleground of rising Customer Acquisition Costs (CAC), saturated paid media, and… read more