Blogs
Adapting GTM Strategies for India’s IT Sector in the Open-Source Era
The Open-Source Competitors Surge Reshaping India’s IT Landscape India’s IT sector, valued at over $250 billion in 2024, is undergoing a seismic shift driven by… read more
How Emerging Tech Trends Are Transforming GTM Strategy in India’s IT Sector
Emerging Tech Trends Are Reshaping GTM Strategy in India’s IT Sector India’s IT sector is at a critical inflection point as emerging tech trends like… read more
Revolutionising B2B IT Customer Acquisition: The Pivotal Role of GTM Strategy in Optimising Digital Ads and Outbound Email
Mastering B2B IT Customer Acquisition: How GTM Strategy Fuels Digital Ads and Outbound Email Success India’s B2B IT sector is a dynamic battleground of innovation… read more
Third-Party Logistics GTM Strategy: Driving Cost-Effective Market Expansion in India’s Food Supply Chain
Optimising Your Third-Party Logistics GTM Strategy in India’s Food Industry India’s food industry, valued at over $900 billion (including agriculture), powers ~10% of the nation’s… read more
Strengthening Omnichannel Execution in Indian Luxury GTM Plans
Avoiding Omnichannel Mistakes in India’s Luxury GTM In India’s vibrant luxury market, omnichannel mistakes can undermine Luxury GTM, jeopardising customer experience and brand prestige. Seamless… read more
Optimising GTM Costs: Unlocking Scalable Luxury Growth in India
Mastering GTM Costs: A Strategic Imperative for Luxury Brands in India India’s luxury goods market, with a projected CAGR of 12% through 2030, offers immense… read more
Making the Case for GTM Investment in India’s Luxury Market
Justifying GTM Investment: A Strategic Imperative for Luxury Brands in India India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, demands meticulous… read more
The High Cost of Cutting Corners: Financial Risks of Underfunded GTM in Luxury
The Perilous Path: Unpacking Financial Risks of Underfunded GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, offers immense potential but… read more
Phased GTM in Luxury: A Smart Strategy for India’s Dynamic Market
Navigating India’s Luxury Landscape: Power of Phased GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, thrives on rising affluence and… read more
Influencing the Influencers: Micro-Influencers in Cost-Efficient Luxury GTM
Unleashing Authenticity: Leveraging Micro-Influencers for Luxury GTM India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, spans fashion, jewellery, automotive, fragrances, fine… read more
Unlocking Value: Measuring GTM ROI in Luxury Brand Campaigns
Measuring GTM ROI in Luxury Campaigns India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, demands precise Luxury GTM execution. Senior leaders… read more
Strategic Responses to Cost Challenges in India’s Luxury GTM
Conquering Cost Challenges: Navigating Luxury Product Launches India’s luxury market, valued at $8–9 billion with a 10–12% CAGR, spans fashion, jewellery, watches, automobiles, beauty, real… read more
Luxury on a Lean Budget: Smart GTM Spend for Global Expansion
Strategic Spending: Achieving Global Luxury GTM Budget Optimisation India’s luxury market, valued at $8–9 billion with a 10–12% CAGR, spans apparel, jewellery, watches, luxury autos,… read more
Shifting Desires, Smarter Launches: GTM Strategies for Evolving Luxury Consumers
Navigating the New Luxury Frontier: GTM Strategies Shaped by Evolving Consumer Behaviors India’s luxury market evolves, impacting Luxury GTM as consumer behaviors shifts. Senior leaders… read more
Evolving Tastes: Adapting Luxury GTM to Modern Consumer Trends
Decoding The Nuance: Reshaping Luxury GTM with Emerging Consumer Trends India’s luxury goods sector demands agile Luxury GTM as consumer trends evolve, influencing the premium… read more
Luxury Without Excess: How to Prevent GTM Overspending and Stay Premium
Dodging the Bullet: Preventing GTM Overspending in Luxury Launches India’s luxury market demands precision in premium launches, where GTM overspending undermines ROI, brand equity, and… read more
Process Streamlining Boosts India’s Manufacturing Sector
Process Streamlining for India’s Manufacturing Sector India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million, is pivotal to economic growth. As senior… read more
India Manufacturing Sector 2025: Powering Growth with Automation Excellence
India Manufacturing Sector 2025: Driving Growth and Automation Quality The India manufacturing sector 2025 is a dynamic force in the nation’s economy, poised for transformative… read more
Operational Efficiency: Powering India’s Manufacturing Growth
India’s Manufacturing Sector: Crafting an Operational Efficiency-Driven Growth Strategy for 2025 India’s manufacturing sector is a cornerstone of the nation’s economic vision, contributing ~17% to… read more
Scaling Excellence: QMS Strategies for Manufacturing Growth
Quality Management Systems for Manufacturing: Driving Scalable Growth India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million workers, is a powerhouse across… read more
Scaling India’s Manufacturing: A Growth Strategy to Overcome Quality Risks
India’s Manufacturing Asc ascent: A Growth Strategy to Mitigate Quality Risks India’s manufacturing sector is a powerhouse driving economic progress, but scaling it demands a… read more
Scaling India’s Manufacturing with Uncompromised Quality
Scaling India’s Manufacturing Sector with Uncompromised Manufacturing Quality India’s manufacturing sector is at a transformative juncture, driven by global opportunities and domestic reforms. For senior… read more
Customer Diversification: Fueling India’s Manufacturing Growth
Customer Diversification Growth Strategy: Powering India’s Manufacturing Future India’s manufacturing sector, contributing ~17% to GDP and employing over 27 million workers, is a cornerstone of… read more
Navigating Challenges: Growth Strategy for India’s Manufacturing Sector
Scaling Success: Growth Strategy to Overcome Workforce Resistance in India’s Manufacturing Sector India’s manufacturing sector is poised for transformative growth, requiring a robust growth strategy… read more
Tackling Talent Shortages to Drive India’s Manufacturing Growth in 2025
Overcoming Talent Shortages in India’s Manufacturing Sector India’s manufacturing sector is poised for growth, but talent shortages threaten its potential. Senior leaders must address talent… read more
Forging India’s Manufacturing Future: Growth Strategy and Skilled Labor Solutions
Growth Strategy for India’s Manufacturing Sector: Harnessing Skilled Labor India’s manufacturing sector is at a pivotal moment, ready to seize global opportunities while tackling shortages… read more
Elevating In-Store Experience in India’s Luxury GTM Strategy
Enhancing In-Store Experience for Luxury GTM Launches in India In India’s dynamic luxury market, enhancing the in-store experience during product launches is central to a… read more
Integrating Flagship Stores into India’s Luxury GTM Framework
Balancing Flagship Stores in India’s Luxury GTM Strategy Balancing flagship stores with online sales is pivotal for a successful Luxury GTM in India’s dynamic luxury… read more
Integrating Digital Tools for High-Impact Luxury GTM Strategies in India
How Digital Tools Are Powering Luxury GTM Success in India In India’s dynamic luxury market, digital tools are revolutionising Luxury GTM, enabling brands to deliver… read more
Mitigating Weak E-Commerce Risks in India’s Luxury GTM
Addressing Weak E-Commerce in India’s Luxury GTM Strategy In India’s burgeoning luxury market, weak e-commerce strategies jeopardise Luxury GTM success, leading to customer loss and… read more
Leveraging Digital Platforms for Strategic Luxury GTM in India
Optimising Digital Platforms for India’s Luxury GTM Success In India’s thriving luxury market, digital platforms are central to a successful Luxury GTM, blending e-commerce innovation… read more
Integrating Augmented Reality into India’s Luxury GTM Strategy
Augmented Reality in India’s Luxury E-Commerce GTM Augmented reality (AR) is revolutionising Luxury GTM strategies in India, driving e-commerce innovation and delivering a premium online… read more
Delivering Seamless Experiences Across Channels in India’s Luxury GTM
Creating a Seamless Experience in India’s Luxury GTM Strategy In India’s dynamic luxury market, delivering a seamless experience across stores and online is critical for… read more
Mastering Omnichannel Integration in India’s Luxury Market
Overcoming Omnichannel Challenges in India’s Luxury GTM India’s luxury market demands a Luxury GTM that delivers a seamless experience across digital and physical touchpoints. However,… read more
Balancing Prestige and Digital: E-Commerce Integration in India’s Luxury GTM
E-Commerce Integration in India’s Luxury GTM Luxury brands in India must master e-commerce integration to drive online sales while preserving exclusivity. With a growing HNI… read more
Tariff Intelligence: Shaping Luxury GTM Success Across Borders
Navigating Tariffs in Luxury GTM Strategies Tariffs pose significant challenges for luxury brands pursuing Luxury GTM strategies in global markets. For senior leaders, navigating these… read more
Retail Presence as a Pillar of Luxury GTM Success
Mastering Retail Presence in Luxury GTM A physical retail presence is a cornerstone of a successful Luxury GTM strategy, anchoring premium branding and immersive experiences… read more
Cultural Precision in Luxury GTM: Preventing Global Missteps
Navigating Cultural Missteps in Luxury GTM In the global luxury goods industry, cultural missteps can derail launches, damage brand reputation, and alienate affluent consumers. A… read more
Insight-Driven Expansion: Market Research in Luxury GTM Strategy
Precision in Luxury GTM: The Role of Market Research For luxury brands pursuing global expansion, a successful Luxury GTM strategy hinges on meticulous market research.… read more
Regulatory Compliance for Manufacturing: A Strategic Imperative for GTM Success in India
Mastering Regulatory Compliance for Manufacturing: Enabling Seamless GTM Execution in 2025 India’s manufacturing sector, contributing ~17% to GDP across automotive, pharma, electronics, engineering, and chemicals,… read more
Overcoming Manufacturing GTM Failure in India’s Sales Channels
Tackling Inefficient Channels to Resolve Manufacturing GTM Failures in India India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, and heavy engineering, drives $450… read more
Optimising Distributor Networks for Manufacturing GTM Success in India
Optimising Distributor Networks in GTM Plans for India’s Manufacturing Sector India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions… read more
B2B E-commerce Driving Manufacturing GTM Success in India
B2B E-commerce: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions and drives $450 billion… read more
Sales Channel Winning Manufacturing GTM Success in India
Sales Channel: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, defence, and textiles, employs millions and fuels economic growth.… read more
Messaging Best Practices Winning Manufacturing GTM in India
Messaging Best Practices: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, chemicals, and textiles, employs millions and drives economic… read more
Value-Based Messaging: Winning Manufacturing GTM in India
Value-Based Messaging: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives economic growth and employs millions.… read more
B2B Client Engagement: Fixing Manufacturing GTM Failure in India
Manufacturing GTM Failure: Overcoming B2B Client Engagement Challenges India’s B2B manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives growth and… read more
Customer-Centric Positioning: Winning Manufacturing GTM in India
Customer-Centric Positioning: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP and a major employment source across automotive, textiles, electronics, and defence, is… read more
Supply Chain Contingency: Winning with Manufacturing GTM in India
Manufacturing GTM: Ensuring Supply Chain Contingency India’s manufacturing sector—encompassing automotive, electronics, pharmaceuticals, and more—relies on robust Manufacturing GTM (Go-To-Market) strategies to achieve GTM success. However, supply chain contingency is critical… read more
Raw Material Shortage: Winning with Manufacturing GTM in India
Manufacturing GTM: Overcoming Raw Material Shortage India’s manufacturing sector—encompassing electronics, automotive, pharmaceuticals, and specialty chemicals—faces persistent raw material shortage that threaten Manufacturing GTM (Go-To-Market) timelines. Global supply chainrisks, including geopolitical… read more
Multi-Channel Selling Strategy: Best Practices to Maximise Sales Across Ecommerce Platforms
Mastering Multi-Channel Selling: A Strategic Imperative for India’s E-commerce Leaders India’s e-commerce ecosystem pulses with dynamism, fueled by rapid digital adoption, the rise of marketplaces,… read more
Top Sales Platform Choices for Indian E-commerce Brands: A Strategic GTM Guide
Powering Growth: Crafting a Winning GTM Strategy with the Right Sales Platform in India’s E-commerce Landscape India’s e-commerce market, projected to hit $300 billion by… read more
Niche Positioning in Sustainable Fashion: A GTM Strategy for Ecommerce Success
Mastering Niche Positioning for Ecommerce: GTM Strategy Playbook for India’s Sustainable Fashion E-Commerce India’s e-commerce sector is booming, with the sustainable fashion market projected to… read more
Crafting GTM Success with Brand Storytelling in Indian E-commerce
The Power of Brand Storytelling in Shaping Go-to-Market Strategy for India’s E-commerce Industry India’s e-commerce sector is projected to reach $200 billion by 2027. It… read more
Mastering the D2C Leap: Crafting an Effective GTM Strategy for Ecommerce in India
Industry Context & Strategic Importance for D2C Differentiation in Ecommerce India’s ecommerce market, surpassing $100 billion in 2025, is a vibrant arena where Direct-to-Consumer (D2C)… read more
Crafting a Winning GTM Strategy with a Strong Unique Selling Proposition
Why GTM Strategy Starts With a Strong Unique Selling Proposition India’s E-commerce market, projected to hit $200 billion by 2027, thrives on intense competition and… read more
Audience Targeting in India’s E-commerce Landscape
Precision Audience Targeting: The Unifying Force for GTM Success in India’s E-commerce Landscape India’s e-commerce landscape is a dynamic battleground, fueled by over 700 million… read more
Influencer Marketing for E-commerce: A Core Pillar of GTM Strategy for India’s E-commerce Leaders
Influencer Marketing for E-commerce: Powering E-commerce GTM Strategy in India 2025 India’s e-commerce landscape in 2025 is fiercely competitive, with senior leaders facing soaring Customer… read more
Organic Marketing: A Game-Changer for New Ecommerce Brands in India
Organic Marketing: Cutting CAC for New Ecommerce Brands in India India’s eCommerce market, projected to reach $300 billion by 2030, is a battleground for new… read more
Google Ads Optimisation: Scaling High-Value Customer Acquisition in India’s E-commerce Industry
Google Ads Optimisation: Driving High-Value Customers in India’s E-commerce India’s e-commerce market is a battleground of rising Customer Acquisition Costs (CAC), saturated paid media, and… read more
Reducing CAC for Sustainable E-commerce Growth in India
Lower CAC Strategies for India’s E-commerce Sector India’s e-commerce sector is thriving, with a projected Gross Merchandise Value (GMV) surpassing $100 billion in 2025 and… read more
Strategic GTM: Slashing Customer Acquisition Cost for E-commerce in India
Reducing Customer Acquisition Cost for E-commerce in India’s Industry India’s e-commerce market, projected to surpass $200 billion by 2026, is a dynamic yet fiercely competitive… read more
Standing Apart: GTM Strategy to Win in Global Luxury Competition
Conquering Global Competition: A Luxury GTM Strategy The global luxury goods industry faces unprecedented global competition, with mature markets like the US, EU, China, and… read more
Luxury in Translation: Building a Middle East GTM That Resonates
Charting Opulence: A Winning Middle East GTM Strategy The Middle East is a vibrant hub for luxury brands, offering unparalleled opportunities for growth. However, its… read more
Mastering Localised Marketing in Global Luxury Markets
Localised Marketing: Key to Global Luxury GTM Success Luxury brands expanding into global markets must master localised marketing to align with cultural nuances while preserving… read more
The High Cost of Misaligned Strategies in Emerging Luxury Markets
Misaligned Strategies: Risks in Luxury GTM for Emerging Markets Emerging markets offer unparalleled growth for luxury brands, but C-suite leaders in India’s luxury goods industry… read more
Mastering Pricing Prestige in India’s Luxury GTM Strategy
Pricing Prestige: A GTM Strategy for India’s Luxury Market India’s luxury goods market offers vast opportunities, but C-suite leaders must craft a Go-To-Market (GTM) strategy… read more
Overcoming Regulatory Hurdles in Global Luxury GTM Plans
Navigating Regulatory Hurdles in Luxury GTM Strategies India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, is a key driver of global… read more
Cultural Adaptation as a Growth Lever in Luxury GT
Mastering Cultural Adaptation in Luxury GTM Strategies The globalisation of luxury brands fuels demand in emerging economies like India, China, GCC, and Southeast Asia. India’s… read more
Luxury GTM in Asia: Navigating Market Entry with Precision
Mastering Asia Market Entry for Luxury GTM Success Asia’s luxury goods market, valued at over $430 billion in 2025 and driving more than 50% of… read more
Refining Your Luxury GTM Strategy: Avoiding HNWI Pitfalls
Avoiding HNWI Mistakes in Luxury GTM Strategies India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, holds a growing share of the… read more
Unlocking Metrics that Define HNWI Engagement in Luxury Launches
Measuring HNWI Engagement in Luxury GTM Strategies India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, demands precise strategies to engage high-net-worth… read more
Luxury GTM Excellence: Strategic Use of HNWI Channels for Indian Market Success
Mastering HNWI Channels for Luxury Launches in India India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, offers immense potential for brands… read more
Strategic Approaches to Preserve Exclusivity Without Alienating HNWIs
Avoiding Alienating HNWIs in Luxury GTM Strategies India’s luxury goods market, valued at $8–9 billion with a 10–12% CAGR, holds a significant share of global… read more
Crafting Exclusive Experiences: Private Events in Luxury GTM
The Pivotal Role of Private Events in Luxury GTM for HNWIs India’s luxury goods market, valued at $8–9 billion, grows at a robust 10–12% CAGR,… read more
HNWI Challenges: Navigating Luxury GTM in India
Industry Overview & Context: HNWI Challenges in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion, jewellery, watches,… read more
Data Analytics: Targeting HNWIs in Luxury GTM Strategies
Industry Overview & Context: Data Analytics in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion, jewellery, watches,… read more
Personalisation: Crafting Luxury GTM for Ultra-Wealthy Customers
Industry Overview & Context: Personalisation in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion & apparel, fine… read more
HNWI Marketing: Driving Luxury GTM Success in India
Industry Overview & Context: HNWI Marketing in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion & apparel,… read more
HNWIs: Precision Targeting in Luxury GTM Strategies
Industry Overview & Context: Engaging HNWIs in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, drives global demand across… read more
Heritage: Elevating Luxury Brand Positioning in Indin
Industry Overview & Context: Heritage in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion & apparel, fine… read more
Storytelling: Enhancing Emotional Connection in Luxury GTM
Industry Overview & Context: Storytelling in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans jewellery, haute couture, artisanal… read more
Luxury Launch Practices: Driving Prestige in India’s Market
Industry Overview & Context: Luxury Launch Practices in India India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion, jewellery, watches, automobiles,… read more
E-commerce Exclusivity: Balancing Accessibility in Luxury GTM
Industry Overview & Context: E-commerce Exclusivity in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, spans fashion & apparel,… read more
Scarcity: The Key to a Successful Luxury GTM Strategy
Industry Overview & Context: Scarcity in India’s Luxury Market India’s £6.4–7.2 billion luxury goods market, growing at a 10–12% CAGR, drives global demand across fashion… read more
Scale Prestige: How Luxury Brands Boost Sales Without Losing Exclusivity
Scale Prestige in India’s Luxury Market: Industry Context and Insights India’s $8–9 billion luxury goods market, growing at a 10–12% CAGR, is a key player… read more
Exclusivity Mistakes in Luxury GTM: Safeguarding Brand Prestige
Avoiding Common Exclusivity Mistakes in Luxury GTM Strategy Exclusivity mistakes during luxury brand launches can erode brand prestige, undermine pricing integrity, and weaken customer loyalty.… read more
Brand Dilution Risks in Luxury GTM: Safeguarding Market Entry
The Risk of Brand Dilution for Luxury Good in Global Market Entry Luxury brands thrive on exclusivity, but entering new markets risks brand dilution for… read more
Limited-Edition Products in Luxury GTM: Driving Exclusivity
Limited-Edition Products as a Powerful Catalyst for Exclusivity and Demand in Luxury GTM Strategy Limited-edition products are strategic levers in Luxury GTM, amplifying exclusivity, urgency,… read more
Distribution Channels in Luxury GTM: Preserving Exclusivity
Using Distribution Channels For Luxury Good as a Strategic Lever in Luxury GTM Distribution channels For Luxury Good are critical to preserving exclusivity in Luxury… read more
Overexposure Risks in Luxury GTM: Safeguarding Brand Equity
The Double-Edged Sword of Brand Overexposure In luxury marketing, visibility drives growth, but overexposure threatens the exclusivity that defines a brand’s allure. Overexposure—when a brand… read more
Maintaining Exclusivity in Global Luxury Product Launches
Balancing the Paradox of Global Scale and Brand Exclusivity Luxury brands thrive on exclusivity, the cornerstone of their allure. Yet, a global product launch presents… read more
Aligning Manufacturing GTM with Stakeholder Needs in India
Aligning Manufacturing GTM with Stakeholder Needs in India’s B2B Landscape India’s manufacturing sector—spanning OEMs, MSMEs, and B2B manufacturers—thrives in a complex B2B sales environment where diverse stakeholder… read more
Leveraging B2B Sales Tools for a Strategic Manufacturing GTM in India
Streamlining B2B Sales with B2B Sales Tools in Indian Manufacturing India’s manufacturing sector—encompassing machine tools, textiles, electronics, and auto components—demands exceptional efficiency in Go-To-Market (GTM)… read more
Mastering B2B Sales Cycles with a Strategic Manufacturing GTM in India
Mastering B2B Sales Cycles in Indian Manufacturing India’s manufacturing sector—spanning textiles, auto components, electronics, and heavy engineering—navigates complex B2B Sales Cycles marked by intricate decision-making, multiple stakeholders,… read more
Boosting Brand Visibility with a Strategic Manufacturing GTM in India
Boosting Brand Visibility For Manufacturing in Indian India’s manufacturing sector—textiles, auto components, electronics, and consumer goods—thrives in a fiercely crowded market. Here, Brand Visibility For Manufacturing drives deal… read more
Winning Price Wars with a Strategic Manufacturing GTM in India
Navigating Price Wars in Indian Manufacturing India’s manufacturing sector—encompassing packaging, FMCG, automotive components, and electronics—faces a formidable challenge: Price Wars. Aggressive discounting, undercutting, and commoditisation squeeze… read more
Winning in Competitive Industries: A Robust Manufacturing GTM Strategy
The GTM Edge: Unlocking Brand Visibility and Market Positioning in Competitive Industries India’s manufacturing sector thrives in highly competitive industries such as textiles, auto components,… read more