Blogs
Why Most IT Mergers in India Fail and How to Avoid Common M&A Pitfalls
Steering Clear of M&A Failure in India’s IT Sector India’s Information Technology (IT) sector thrives as a global hub of innovation, with mergers and acquisitions… read more
Unlocking GTM Execution Success: How India’s IT Startups Can Launch Without Overwhelm
Master Your GTM Execution: A Clear Path for India’s IT Startups India’s IT startup ecosystem is a dynamic battleground where founders innovate relentlessly. Yet, crafting… read more
From Product-Market Fit to Scalable Growth: Crafting a GTM Strategy That Works
GTM Strategy for Product Scaling: Is Your Tech Product Ready? India’s Information Technology (IT) sector powers global innovation, with startups in SaaS, enterprise software, and… read more
Navigating GDPR Compliance: Strategic GTM Lessons for Indian IT Product Launches in Europe
How GDPR Compliance for IT Is Shaping Go-to-Market Strategy for Indian IT Product Launches in the EU India’s Information Technology (IT) sector has solidified its… read more
Unpacking the Lead Generation Breakdown in Your IT Startup’s GTM Execution
Why Is Lead Generation Failing for My IT Startup’s GTM Strategy? Despite having a solid product and skilled technical team, many Indian IT startups struggle… read more
Food Startup Funding in India: Proven Options from Venture Capital to Crowdfunding
Crafting a Winning Food Startup Funding GTM Strategy in India’s Dynamic Market India’s food industry offers unparalleled opportunities for startups, but success demands a robust… read more
Sales Forecasting GTM Strategy for India’s Food Industry: Accurate Revenue Projections for Successful Product Launches
Building a Powerful Sales Forecasting GTM Strategy for New Food Products in India Launching a new food product in India’s dynamic food industry demands precision,… read more
Cost Management in Food Production: Proven Tactics for Reducing Operational Costs and Maximising Margins
Cost Management GTM Strategy for India’s Food Industry India’s food industry, projected to reach $1.1 trillion by 2027, thrives on dynamism, driven by evolving consumer… read more
GTM Strategy for Import/Export Regulations in India’s Food Industry: Ensuring Compliance for Global Market Success
Go-To-Market Strategy for India’s Food Industry: Navigating Import/Export Regulations India’s vibrant food industry, valued at over $400 billion, offers immense growth Import/Export Regulations opportunities for… read more
Post-launch KPIs That Matter: A Practical GTM Playbook for India’s Food Industry
Optimising Your GTM Strategy for Superior Post-launch KPIs in India’s Food Industry India’s food industry, valued at over $535 billion in 2025, is a vibrant,… read more
Breaking the Bottleneck: Rethinking Sales Channels to Deliver Your IT Product to the Right Customers
Navigating the Labyrinth: Why Your IT Product Isn’t Reaching Customers Through Sales Channels India’s Information Technology (IT) sector is a global leader, renowned for its… read more
COGS Calculation in India’s Food Sector: Key to Profitability and Cost Control
COGS Calculation GTM Strategy for India’s Food Industry India’s food industry, valued at over $500 billion in 2025, thrives across agri-processing, packaged foods, and quick-service… read more
FSSAI Penalties and Non-Compliance Fines: How to Safeguard Your Food Business in India
Navigating FSSAI Penalties: A Strategic GTM Approach for India’s Food Industry India’s food industry thrives on innovation and scale, but FSSAI penalties pose a significant… read more
Navigating FSSAI Regulations for New Food Product Launches in India: A Compliance Blueprint for Industry Leaders
GTM Strategy for Food Product Launch in India: Navigating FSSAI Regulations India’s food industry, projected to reach $535 billion by FY 2025-26, offers unparalleled opportunities… read more
How to Minimise Compliance Pitfalls During Food Product Launch in India
How to Build a GTM Strategy that Minimises Compliance Pitfalls in India’s Food Industry India’s food industry, valued at approximately $900 billion, is a vibrant… read more
How Regulatory update Shape Market Entry and Compliance Success in India’s Food Industry
GTM Strategy for Navigating Regulatory Update in India’s Food Industry India’s food industry, a vibrant sector contributing 32% to the nation’s food market, thrives in… read more
Mastering Labeling requirements For Food for Food Brands: Navigating FSSAI, Global Compliance, and Health Claims
Mastering Labeling requirements For Food: A GTM Imperative for India’s Food Sector In India’s fast-evolving food industry, Labeling requirements For Food are a linchpin of… read more
Navigating GTM Pitfalls: How India’s IT Leaders Can Avoid Targeting the Wrong Market
Avoiding the Wrong Market: Strategic GTM for India’s IT Leaders India’s Information Technology (IT) sector fuels global innovation, with its software and Software-as-a-Service (SaaS) ecosystem… read more
The Most Impactful Ecommerce Trends Reshaping India’s Market
Ecommerce Trends and Their Impact on GTM Strategy India’s ecommerce industry is undergoing a transformative shift, redefining how businesses reach and engage consumers. Projected to… read more
Ecommerce Niches That Sell: A Strategic Guide to Identifying High-Growth Markets
Unearthing High-Potential Ecommerce Niches for Sustainable Growth in India India’s e-commerce market is projected to reach $300 billion by 2030. It remains a fiercely competitive… read more
Why Your Ecommerce Product Failed: Unpacking the Causes of Product Failure
How a Weak GTM Strategy Leads to Product Failure in India’s E-commerce In India’s fast-paced e-commerce market, a robust Go-To-Market (GTM) strategy is the cornerstone… read more
Crafting a Winning Go-to-Market Strategy for New Food Products in India: The Power of Product Validation
A Robust Go-to-Market Strategy for New Food Products in India: The Pivotal Role of Product Validation India’s food industry, valued at over ₹4.5 lakh crore… read more
How to Identify Your Target Audience for a Successful E-commerce Launch
Defining the Target Audience for E-commerce Success in India 2025 India’s e-commerce market in 2025, valued at over $200 billion with 1.2 billion internet users,… read more
Understanding Competitor Analysis in E-commerce Strategy
Go-To-Market Strategy in India’s E-commerce: Mastering Competitor Analysis for Unrivaled Success As a senior hybrid consultant with expertise in management, finance, legal, and technology, I… read more
How to Use Pricing Testing to Optimise Your Ecommerce Product Launch
Pricing Testing for a Winning GTM Strategy in India’s E-commerce Product Launch India’s e-commerce sector, projected to surpass $100 billion in gross merchandise value (GMV)… read more
Low-Value Perception in E-commerce: GTM Strategies to Elevate Brand Worth
Overcoming Low-Value Perception in India’s E-commerce Industry India’s e-commerce market, projected to reach $200 billion in GMV by 2030, is a battleground for brands vying… read more
The Critical Need for AI-Savvy Sales in India’s IT and SaaS Sector
Executive Summary: The AI-Savvy Sales Gap in Complex IT Selling India’s IT and SaaS sector is a global powerhouse. Yet, a growing gap in AI-savvy… read more
How ESG Principles Are Reshaping GTM Strategies in India’s Evolving IT and SaaS Landscape
ESG: The Cornerstone of Modern GTM Strategy for India’s IT and SaaS Sector In the rapidly evolving global marketplace, ESG (Environmental, Social, and Governance) has… read more
How Multi-Cloud Adoption is Transforming Go-to-Market Strategies for India’s IT Sector
Multi-Cloud Adoption: Redefining GTM for India’s IT Leaders India’s Information Technology (IT) and Software-as-a-Service (SaaS) sectors are transforming rapidly, driven by multi-cloud adoption. As enterprises… read more
Building GTM Strategies That Drive Real Market Differentiation for Indian Tech Startups
Crafting a GTM Strategy for Market Differentiation in Indian IT Startups The Indian IT startup ecosystem is a hotbed of innovation, but its crowded landscape… read more
Winning the SaaS Game: How Strategic GTM Planning Fuels True Differentiation in a Crowded Market
GTM Strategy for Effective SaaS Differentiation in a Competitive Market The Indian B2B SaaS ecosystem is thriving, evolving from a nascent sector into a global… read more
How to Master Pricing Alignment for E-commerce Brand Success in India
Pricing Alignment: The Key to E-commerce Success in India India’s e-commerce sector, surpassing $100 billion in gross merchandise value (GMV) in 2025, thrives on intense… read more
Adapting Enterprise GTM Strategies to Budget Freeses in India’s Long Sales Cycles
Budget Freeses: Navigating Long-Cycle Enterprise Sales in India’s IT Sector India’s Information Technology (IT) sector, a $250 billion powerhouse, thrives on long-cycle enterprise sales that… read more
Premium Positioning in E-commerce: A GTM Strategy to Retain and Elevate Your Customer Base
Premium Positioning: Elevating Your E-commerce Brand in India India’s e-commerce market, projected to reach $200 billion by 2026, is transforming from a discount-driven battlefield to… read more
Crafting a GTM Strategy While Managing Underpricing Risks in India’s E-commerce Industry
Industry Context: Navigating Underpricing Risks While Using Pricing as a Strategic Lever In India’s fiercely competitive e-commerce landscape, e-commerce pricing remains a critical driver of… read more
Mastering GTM KPIs: The Hidden Drivers of Scalable Growth in India’s Subscription IT Landscape
Driving IT Success with GTM KPIs in India’s Subscription Economy India’s IT and SaaS sector, valued at $12 billion in 2025, grows at a 25%… read more
What Is Value-Based Pricing and Why It Matters in E-commerce
How to Build a GTM Strategy Anchored in Value-Based Pricing for E-commerce Success India’s e-commerce sector, projected to exceed $200 billion by 2026, faces a… read more
The Real Reasons Competitive Pricing Doesn’t Fix Low Sales in Indian E-commerce
Market Context & Positioning Misalignments: Core Drivers of Low Sales India’s ecommerce market, projected to reach $200 billion by 2026, is a dynamic yet challenging… read more
Mastering Your E-commerce Pricing Strategy: A Guide for Sustainable Growth
Pricing Strategy For E-commerce : Driving Ecommerce Success in India India’s ecommerce sector, projected to hit $200 billion by 2026, is a dynamic arena where… read more
How AI Agents Are Transforming GTM Strategies Across India’s Tech Ecosystem
AI Agents Reshape Go-To-Market Strategies in India’s IT Sector India’s Information Technology (IT) sector, a $250 billion powerhouse, drives global innovation through SaaS startups, product… read more
Reimagining Go-To-Market Strategies for Millennial Buyers in India’s Evolving IT Landscape
GTM Strategy for Millennial Buyers in India’s IT Sector India’s IT sector pulses with opportunity, but outdated Go-To-Market (GTM) strategies fail to engage today’s decision-makers.… read more
Adapting IT GTM Strategies Amid Rising Hyperscaler Encroachment in India
Navigating Hyperscalers Competition in India’s IT Sector India’s IT sector, a global leader in innovation and service delivery, faces a transformative shift driven by hyperscalers… read more
Surviving Cloud Pricing Wars: How India’s IT Leaders Can Protect Margins and Win Clients
Navigating Pricing Wars in India’s IT Sector: Strategic Imperatives for Leaders India’s IT sector, a global leader, faces relentless pricing wars driven by dominant cloud… read more
Top Logistics Mistakes E-commerce Brands Make During Launches and How to Avoid Them
Avoiding Logistics Mistakes in E-commerce Launches: A GTM Strategy Guide for India India’s e-commerce market, projected to reach $300 billion by 2030, offers immense opportunities… read more
Customer Satisfaction Strategies: Transform Your Delivery Experience
Elevating Customer Satisfaction in India’s E-commerce Through Shipping Excellence India’s e-commerce sector thrives on delivering exceptional customer satisfaction, where ecommerce shipping serves as a critical… read more
How Logistics Tools Drive Efficiency in E-commerce Supply Chains
Mastering Ecommerce Logistics with Cutting-Edge Logistics Tools India’s ecommerce market, projected to hit $300 billion by 2030, demands robust Go-To-Market (GTM) strategies to capture market… read more
Repositioning GTM Strategies in India’s IT and SaaS Sectors Amid Generative AI Commoditisation
Context & Industry Shifts: The Rise of Generative AI Generative AI is revolutionising India’s IT and SaaS sectors, driving IT commoditisation by automating complex tasks… read more
Rebuilding GTM Strategy Around a Sharpened Ideal Customer Profile in the Post-Pandemic Era
Redefining GTM Strategy with a Post-Pandemic Ideal Customer Profile The COVID-19 pandemic transformed B2B decision-making, compelling India’s IT sector spanning IT services, SaaS, and infrastructure… read more
Turning Cybersecurity Fears into Trust-Building Opportunities for Indian IT Sales
Addressing Cybersecurity Fears to Fuel IT Sales in India India’s Information Technology (IT) sector, a global leader in innovation, faces a critical challenge in 2025:… read more
Inventory Management for Ecommerce Strategies to Prevent Stockouts
GTM Strategy for Avoiding Stockouts Through Smart Inventory Management for Ecommerce India’s e-commerce sector, projected to reach $300 billion by 2030, demands operational precision to… read more
Transforming Pilot Projects into Scalable Deployments: A GTM Strategy Playbook
GTM Strategy to Prevent Pilot Projects from Stalling In India’s dynamic IT and SaaS ecosystem, pilot projects are pivotal for securing large-scale IT deployments. Yet,… read more
Slow Delivery in E-commerce: Causes, Consequences, and Fixes
Resolving Slow Delivery: A Strategic GTM Framework for India’s E-commerce Leaders India’s e-commerce sector is a powerhouse of growth, but slow delivery remains a critical… read more
How to Reduce Shipping Costs for Your Online Store: Proven Strategies to Maximise Profit and Customer Satisfaction
Mastering Shipping Costs: A Strategic GTM Imperative for Indian E-commerce Leaders India’s e-commerce market, projected to reach $200 billion by 2027, thrives on rising digital… read more
Building Resilient GTM Playbooks to Tackle Early-Adopter Churn in Indian SaaS and IT Firms
Conquering Early-Adopter Churn in India’s IT & SaaS Ecosystem India’s IT and SaaS ecosystem is a hotbed of innovation, driven by early adopters visionaries, experimental… read more
Safeguarding Brand Equity While Scaling Fast: GTM Strategy Insights for Indian IT Leaders
Preventing Brand Erosion During High-Velocity Scaling: A GTM Strategy Blueprint for India’s IT Sector India’s IT and SaaS sectors are scaling at breakneck speed, fuelled… read more
Unlocking Growth Through Tech Marketplaces: GTM Blueprint for India’s IT Sector
Mastering Tech Marketplaces: GTM Strategy for Indian IT Leaders India’s IT sector is at a transformative crossroads, with tech marketplaces like AWS Marketplace and Azure… read more
Maximising Performance and Alignment in Remote GTM Teams Across India’s IT Landscape
Mastering Remote GTM Teams in India’s IT Sector India’s Information Technology (IT) sector is a global powerhouse, and the rise of remote GTM teams (Go-To-Market… read more
Turning Vendor Lock-In Concerns into Competitive Advantage: GTM Strategy for Indian IT Leaders
Mitigating Vendor Lock-In: A Strategic Imperative for Indian IT Firms India’s Information Technology (IT) sector is a global powerhouse, yet vendor lock-in remains a critical… read more
Choosing the Right Fulfillment Partners for Seamless Logistics
Mastering India’s E-commerce GTM Strategic Fulfillment Partners India’s e-commerce market, projected to hit $300 billion by 2030, thrives on the rise of direct-to-consumer (D2C) brands… read more
Top Strategies to Overcome Supply Chain Issues for Ecommerce Fulfillment
Overcoming Supply Chain Issues for Ecommerce: A GTM Imperative for India’s E-commerce in 2025 India’s e-commerce market is projected to reach $300 billion by 2030.… read more
Bridging the Gap Between Feature Prioritisation and Real Customer Pain Points in GTM Strategy
Aligning Feature Prioritisation with Customer Pain Points: The GTM Imperative for Indian IT Leaders India’s IT sector is at a turning point, shifting from services… read more
GTM Agility as a Strategic Imperative: How Indian IT Firms Can Thrive Amid Constant Market Disruption
Building GTM Agility for India’s IT Sector: Navigating Market Disruptors India’s IT sector stands at a critical juncture. To thrive amid rapid technological shifts, regulatory… read more
Positioning Cybersecurity Strengths as a Growth Lever in India’s IT Sales and GTM Strategy
Harnessing Cybersecurity Strengths to Elevate IT Sales in India India’s IT sector stands as a global powerhouse, yet escalating cyber threats demand that firms integrate… read more
Reimagining India’s IT Growth Playbook: Competing with Offshore Rivals Through GTM Innovation
Reshaping India’s IT Dominance: Tackling Offshore Competition with a Differentiated GTM Strategy India’s IT sector, a global leader in offshore IT services, faces mounting offshore… read more
How India’s IT Leaders Can Combat Team Attrition to Strengthen GTM Execution
Combating Team Attrition for Effective GTM Execution in India’s IT Sector India’s Information Technology (IT) sector leads global digital transformation, driven by go-to-market (GTM) teams… read more
Strengthening Customer Advocacy Through GTM Innovation: A Guide for India’s IT Decision-Makers
Building Customer Advocacy: A Strategic GTM Blueprint for India’s IT Leaders India’s IT sector, a global leader in services and SaaS innovation, faces fierce competition… read more
Recession GTM Strategies: How India’s IT Sector Can Thrive Amid Economic Uncertainty
Navigating Recession GTM: Mastering Strategies for India’s IT Sector India’s Information Technology (IT) sector, a global leader, faces unprecedented economic challenges as macroeconomic indicators signal… read more
Food Certifications in India: Essential Steps for Compliance and Business Growth
Driving Growth and Trust: A GTM Strategy for Food Certifications Products in India India’s food industry, projected to reach INR 61,327.5 billion by 2032, thrives… read more
Food safety regulations for Food: A Strategic Guide for Product Launch in India
Food safety regulations for Food Strategic Go-To-Market for Food Product Launch in India India’s food industry, valued at over $600 billion, is a dynamic and… read more
“Health Benefits Marketing in India’s Food Industry: GTM Strategies to Build Consumer Trust and Drive Growth”
GTM Strategy for Communicating Health Benefits Marketing of Food Products to Indian Consumers India’s food industry, valued at over $900 billion and contributing ~10% to… read more
The Strategic Role of Mumbai Digital Marketing in Food Industry Growth
Mumbai Digital Marketing GTM Strategy: A Blueprint for Food Industry Leaders Mumbai’s dynamic food industry, fueled by a growing urban population and evolving consumption patterns,… read more
How to Build a GTM Strategy for Cost-effective marketing for Food in India’s Food Startup Ecosystem”
Cost-effective marketing for Food: A GTM Blueprint for India’s Food Startups India’s food industry is a vibrant yet fiercely competitive arena where food startups face… read more
Content Marketing for Food Brands: Building Resonance Through Strategy and Storytelling
Cultivating Connection: Building an Effective GTM Strategy for Content Marketing in India’s Food Industry In India’s vibrant and competitive food industry, creating exceptional products is… read more
Inventory Management for Multi-Channel Food Brands: GTM Best Practices for the Indian Market”
Multi-Channel Inventory management For Food The Backbone of GTM Success in India’s Food Industry India’s food industry, valued at over $900 billion and contributing ~10%… read more
Influencer Marketing in India’s Food Industry: Driving Brand Promotion and Consumer Engagement
Influencer marketing for Food: The Recipe for Success in India’s Food Industry India’s food industry, valued at ₹7.8 trillion and projected to grow at 8%… read more
Digital Marketing Demystified: A Practical Guide for Modern Businesses
Industry Overview & Context: The digital marketing services Surge in India’s Food Sector India’s food industry, valued at over $800 billion, is undergoing a profound… read more
Distribution Network Expansion: A Strategic GTM Approach for India’s Food Industry
Conquering the Plate: Strategising Distribution Network Expansion in India’s Food Industry India’s $900 billion food industry powers the nation’s economy, with its success hinging on… read more
Winning GTM Strategy for Selecting E-commerce Platforms to Boost Online Food Sales in India’s Competitive Market
Charting the Course: The Most Effective GTM Strategy for E-commerce Platforms in India’s Food Industry India’s food industry is undergoing a profound transformation, propelled by… read more
How to Secure Retail Shelf Space for Your Food Brand in Mumbai: GTM Strategy for Success
Industry Overview & Context Retail shelf space Mumbai’s ₹570 billion food market offers immense opportunities for new food brands. However, success does not come by… read more
Last-Mile Delivery Solutions to Tackle Mumbai’s Food Supply Chain Challenges
Last-Mile Delivery GTM Strategy for Mumbai’s Food Industry Mumbai, India’s financial powerhouse with over 20 million residents, anchors a vibrant food industry within the nation’s… read more
HNIs for Private Placement: A Growth Path for Consumer Goods Companies
Reach HNIs CG Funding: A Strategic Imperative for India’s Consumer Goods Leaders India’s consumer goods (CG) sector is a powerhouse, driving economic growth and offering… read more
Investor Access Strategies for Mid-Sized Consumer Goods Firms in India
Navigating Mid-sized CG Accessing VC Private Placement in India’s Consumer Goods Sector India’s consumer goods (CG) sector, valued at USD 240 billion in 2025, is… read more
Private Placement in FMCG: Winning Over PE Investors in 2025
Attracting PE to FMCG Private Placement: A Strategic Imperative for Indian Consumer Goods Leaders India’s consumer goods (CG) sector, a vibrant engine of economic growth,… read more
Avoid Compliance Fines in India’s Consumer Goods Sector
A Strategic Guide to Avoid Compliance Fines in Consumer Goods InIndia’s consumer goods sector, valued at over $120 billion in 2025 and projected to reach… read more
Winning Retail Partnerships: A Strategic Guide for Food Brands Entering India’s Competitive Market
What GTM Strategy Should I Use to Retail partnershipsfor My Food Product? India’s $900 billion food industry offers immense opportunities for brands aiming to secure… read more
GTM Strategy to Mitigate Non-Compliance Risks in India’s Consumer Goods Sector
How to Mitigate Non-compliance risks for Consumer Goods in India’s FMCG Launches InIndia’s consumer goods sector, a cornerstone of economic growth valued at over $110… read more
GTM Strategy to Address Compliance Delays in India’s Consumer Goods Sector
Industry Overview & Context: Understanding Compliance Delays in Market Entry India’s consumer goods sector, a powerhouse projected to reach $220 billion by 2025 with a… read more
Crafting a Robust GTM Strategy for Safety Standards Compliance in India’s Consumer Goods Sector
Industry Overview: Why GTM Strategy for Safety Standards Compliance Matters India’s consumer goods sector contributes significantly to GDP and employment, serving 1.4 billion consumers across… read more
GTM Strategy to Navigate Labeling Regulations for FMCG in Global Markets
Industry Context & Regulatory Landscape: Why GTM Strategy Must Align with Labeling Regulations India’s FMCG sector is a cornerstone of its export economy, with consumer… read more
How Distribution Channels Shape Food Product Launch Outcomes in India’s $900B Market
Crafting the Right GTM Strategy Distribution channels For Food Product Success in India India’s $900 billion food industry is a vibrant, fast-evolving market where a… read more
Building a Resilient GTM Strategy to Overcome Regulatory Challenges in India’s Consumer Goods Sector
Industry Overview & Regulatory Challenges Context India’s consumer goods sector spans packaged foods, personal care, D2C brands, and durables. The market is growing rapidly, fuelled… read more
Winning the Consumer Goods Launch Game in India: A Strategic Blueprint for 2025 with a Resilient Supply Chain
Industry Overview: The Consumer Goods Landscape and Resilient Supply Chain Design India’s consumer goods market is the fourth-largest contributor to GDP, with FMCG sub-segments like… read more
Navigating Shipping Delays: A GTM Strategy for India’s Consumer Goods Sector Shipping delays
Industry Overview & Context: Impact of Shipping Delays on India’s Consumer Goods Sector India’s consumer goods market, valued at USD 211 billion in 2025 and… read more
Navigating Raw Material Shortages: A Resilient Go-To-Market Strategy for India’s Consumer Goods Sector
Industry Context & Problem Statement: The Pervasive Threat of Raw Material Shortages India’s consumer goods sector, spanning Fast-Moving Consumer Goods (FMCG), packaged foods, durables, and… read more
Mastering Market Entry: Overcoming Stock Shortages in India’s Consumer Goods Sector
Stock Shortages Challenges at Market Entry The consumer goods market relies on diverse GTM pathways: general trade (kirana stores), modern trade (supermarkets), ecommerce (Amazon, Flipkart,… read more
Driving Competitive Advantage Through Timely Product Launches in Indian FMCG
Timely Product Launches: A Strategic Imperative for India’s Consumer Goods Sector In India’s dynamic $220 billion FMCG and consumer goods sector, projected to grow at… read more
Future-Proofing FMCG Growth with a Robust GTM Strategy Against Supply Chain Risks
Building a Resilient GTM Strategy to Address Supply Chain Issues in the FMCG Industry India’s FMCG and consumer goods sector is a cornerstone of the… read more