How a New Product Development Consultant Turns Ideas into Real Products

If you are part of an Indian startup, SME, or MSME, you might have a cool idea. But having an idea is not enough. To make a product that people actually want to buy, you need help. A new product development consultant helps you turn your idea into a real product that works in India.

What Does a New Product Development Consultant Do?

A new product development consultant helps you at every step:

• Product innovation – coming up with new and useful ideas.
• R&D consulting – checking if your idea can actually be made.
• Design strategy – deciding how the product looks and works.
• Prototype creation – making a first version to test.
• Market testing & consumer insights – asking customers if they like it.
• Pricing strategy & go-to-market plan – figuring out the price and how to sell it.
• Commercialisation & growth consulting – making it ready for sales and long-term success.

They guide you so you save time, money, and effort.

Understanding the Indian Market

India is very different from city to city. A consultant helps you understand your customers, especially in smaller cities:

• What problems do they have?
• How much can they pay?
• What features do they really need?

Testing early saves money and helps make a product people actually want.

How Consultants Turn Ideas into Products

1. Research and Planning

The consultant checks if your idea can be made and how. They plan the design to make it easy to use, look good, and work in India.

2. Prototype Creation

They make a small version called a Minimum Viable Product (MVP).

• Tested by real users.
• Feedback is used to improve it.

Tip: In India, simple and useful products beat complicated expensive ones.

3. Go-to-Market Plan and Launch

The consultant plans how to sell the product:

• Which stores or websites to use.
• How to market it so people notice.
• What price will attract customers and give you profit.

Why Indian Businesses Need Consultants

Some important numbers:

• MSME Market Size: $17.98 billion in 2023, growing 8.54% till 2030.
• R&D Spending: India spends 0.64% of GDP on research; private companies spend only a third.
• Digital Tools: 90% of MSMEs accept digital payments, but few use advanced tools.
• Startups: India has 1.61 lakh startups, but many struggle to grow.

A consultant helps you use resources smartly and grow faster.

Real-Life Example

Some Indian electric scooter startups succeeded because consultants helped them:

• Understand customer needs like battery swapping and rough roads.
• Test prototypes in different cities.
• Plan sales and marketing with government support.

They made products that fit Indian customers instead of copying foreign models.

Future Trends

• More startups will hire consultants for guidance.
• Products will mix software and hardware, like smart devices with AI.
• Eco-friendly products will become popular.
• Indian SMEs will start selling to other countries too.
• Online and offline sales will combine for better reach.

Consultants will help businesses grow and stay ahead.

FAQs

Q1: What does a new product development consultant do?

A: They guide your idea from start to launch and make sure it works in the market.

Q2: How much does it cost?

A: It depends on the project. Usually ₹1,000–₹12,000 per hour or fixed fees.

Q3: Can they help with pricing?

A: Yes, they decide a price that is fair for customers and profitable for you.

Q4: Why is a go-to-market plan important?

A: It helps sell the product in the right way to the right people.

Q5: Do software products need a prototype?

A: Yes, a small version (MVP) helps test and improve the product.

Q6: How is the idea protected?

A: Consultants check patents or trademarks before launch.

Q7: Do service companies need this?

A: Yes, they need planning, testing, and a marketing strategy too.

About LawCrust

LawCrust Global Consulting Ltd. helps businesses grow and succeed. We provide advice and support in Management, Finance, Technology, and Legal services to businesses around the world.

We work with startups, small and medium businesses, and big companies, helping them grow efficiently, try new ideas, and handle challenges with confidence.

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• Investment Banking – helping with money and investments
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We work in a simple and flexible way, with clear costs and online support, so businesses can grow without stress.

For expert legal help, please contact us:

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