Scaling Splendor: Optimising Bespoke Services for Luxury Growth in India

India’s luxury goods market, valued at $8–9 billion with a 6.37–10% CAGR and projected to reach $17.94 billion by 2033, thrives across fashion, jewellery, watches, automobiles, fragrances, gourmet foods, private aviation, and real estate. The value chain spans global luxury houses, authorised distributors, mono- and multi-brand retailers, e-commerce platforms, personal stylists, logistics providers, and regulators like the Directorate General of Foreign Trade (DGFT), Bureau of Indian Standards (BIS), Customs Service, and Reserve Bank of India (RBI). Rising UHNI/HNI wealth, Tier-2 city affluence, digital enablement, and Gen Z’s demand for hyper-personalisation drive the need for luxury bespoke services. Senior leaders must address scalability challenges to integrate bespoke services into a sustainable growth strategy. This article outlines how brands can scale bespoke services while maintaining exclusivity in India’s dynamic luxury market.

Overcoming Challenges to Scale Bespoke Services

• As of July 2025, key developments fuel demand for luxury bespoke services:

1. Customs Duty Cuts: The May 2025 India–UK FTA and ongoing EU–India FTA negotiations reduced duties on luxury fashion and watches, enabling investment in bespoke services innovation.
2. Luxury Retail Expansion: Over 15 new luxury malls planned for FY26 in metros and Tier-2 cities create physical touchpoints for personalised bespoke services.
3. UHNI and NRI Demand: Increased wealth and relaxed FEMA repatriation norms drive demand for customised experiences and limited editions.
4. AI-Enabled Platforms: Brand-owned .in platforms with AI, AR, and CRM tech support personalisation at scale, enhancing bespoke services delivery.
5. Sustainability and Craftsmanship: Growing emphasis on sustainable materials and local craftsmanship aligns with demand for authentic luxury bespoke services.

These trends underscore the need for a growth strategy to scale bespoke services while ensuring exclusivity.

1. Key Challenges in Scaling Bespoke Services

Luxury brands face significant hurdles in scaling bespoke services:

• Maintaining Artisanal Quality: Expanding volume without compromising handcrafted excellence challenges scalability.
• Shortage of Trained Personnel: Limited skilled stylists, artisans, and advisors restrict high-touch bespoke services.
• Cost Pressures: Offering personalised bespoke services across multiple customer tiers increases costs, impacting profitability.
• Tech Integration Gaps: Fragmented CRM and digital personalisation tools hinder seamless luxury bespoke services delivery.
• Legal Risks: Service-level agreements (SLAs), product variations, and quality guarantees introduce compliance complexities.
• Operational Friction: Fragmented geographies and fulfillment channels complicate consistent bespoke services execution.

These challenges demand a strategic approach to ensure luxury bespoke services drive sustainable growth.

2. Strategic Implications Using a Hybrid Consulting Lens

To overcome growth challenges and implement a strong luxury omnichannel strategy, brands must integrate management, finance, legal, and technology capabilities. The following sub-strategies reflect how a hybrid consulting model can support sustainable luxury growth in India.

• GTM / Market Strategy

1. Integrated Omnichannel Strategy: Unify inventory, CRM, and personal shopping experiences across online and offline channels to ensure channel consistency.
2. Click-and-Consult Services: Pilot concierge services in metros with in-store pickup, blending digital convenience with physical luxury.
3. AR-Enhanced Showrooming: Develop AR try-ons and app-based appointment scheduling to increase omnichannel engagement.

• M&A / Investment Strategy

1. Omnichannel Tech Platforms: Invest in or acquire platforms that offer omnichannel CRM or inventory unification to streamline operations.
2. Last-Mile Innovation: To strengthen channel consistency, brands should therefore collaborate with luxury tech enablers; moreover, by doing so, they can ensure seamless white-glove delivery and personalised in-home try-ons that enhance the luxury experience.

• Turnaround / Repositioning Strategy

1. Digital UX Revamp: Modernise legacy brands’ digital interfaces using omnichannel analytics and mobile-first designs.
2. Phygital Staff Training: Retrain in-store teams to manage integrated online-offline experiences and elevate customer service delivery.

• Startup / Innovation Consulting

1. Immersive Omnichannel Startups: Support startups working on AR try-ons, WhatsApp commerce, or tokenised loyalty programs.
2. Modular Tech Stacks: Promote flexible, plug-and-play systems that support rapid scaling of omnichannel experiences across geographies.

• Organisation & Talent Advisory

1. Channel-Consistent Training: Equip stylists and sales advisors to maintain unified messaging and service standards across channels.
2. Personalised Clienteling: Use CRM insights to customised luxury experiences for HNI/UHNI segments, enabling deep, long-term engagement.

3. Legal & Regulatory Strategy

1. Data Compliance: Ensure full compliance with the Digital Personal Data Protection Act, 2023 for both online and offline data flows.
2. BIS and Pricing Alignment: Align pricing disclosures, product traceability, and digital warranties with Indian consumer protection norms.

4. Technology Enablement

1. AI for Real-Time Mapping: Deploy AI for real-time visibility into inventory, preferences, and transaction data to power smarter decisions.
2. Blockchain for Provenance: Leverage blockchain to assure luxury customers of authenticity and maintain trust across sales channels.

Illustrative Examples

• An Indian couture house introduced AI-assisted digital customisation across metros, increasing scalability of luxury bespoke service by 3x while maintaining artisanal quality benchmarks for customised ethnic wear.
• A European watch brand launched a “Design Your Own Dial” experience via AR, achieving a 2.5x lift in HNI engagement by offering scalable bespoke service with personalised design options.

Conclusion

Scaling bespoke services is pivotal for sustainable luxury growth in India. By addressing scalability challenges like artisanal quality, talent shortages, and tech gaps through tiered models, AI-driven customisation, and robust compliance, brands can deliver luxury bespoke services that balance exclusivity and accessibility. A hybrid consulting approach integrating management, finance, legal, and technology expertise ensures bespoke services drive a growth strategy that meets the demands of India’s affluent consumers, fostering trust and enduring success.

About LawCrust

LawCrust Global Consulting Ltd. delivers cutting-edge Hybrid Consulting Solutions in Management, Finance, Technology, and Legal Consulting to ambitious businesses worldwide. Recognised for our cross-functional expertise and hybrid consulting approach, we empower startups, SMEs, and enterprises to scale efficiently, innovate boldly, and navigate complexity with confidence. Our services span key areas such as Investment Banking, Fundraising, Mergers & Acquisitions, Private Placement, and Debt Restructuring & Transformation, positioning us as a strategic partner for growth and resilience. With an integrated consulting model, fixed-cost engagements, and a virtual delivery framework, we make business transformation accessible, agile, and impactful.

For expert legal help, please contact us:

• Email: inquiry@lawcrustbusiness.com