Insights
Value-Based Messaging: Winning Manufacturing GTM in India
Value-Based Messaging: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives economic growth and employs millions. In this competitive…
4 min read
B2B Client Engagement: Fixing Manufacturing GTM Failure in India
Manufacturing GTM Failure: Overcoming B2B Client Engagement Challenges India’s B2B manufacturing sector, contributing ~17% to GDP across automotive, electronics, textiles, and defence, drives growth and jobs. Yet, Manufacturing…
4 min read
Customer-Centric Positioning: Winning Manufacturing GTM in India
Customer-Centric Positioning: Driving Manufacturing GTM Success India’s manufacturing sector, contributing ~17% to GDP and a major employment source across automotive, textiles, electronics, and defence, is shifting toward customer-centric positioning.…
4 min read
Supply Chain Contingency: Winning with Manufacturing GTM in India
Manufacturing GTM: Ensuring Supply Chain Contingency India’s manufacturing sector—encompassing automotive, electronics, pharmaceuticals, and more—relies on robust Manufacturing GTM (Go-To-Market) strategies to achieve GTM success. However, supply chain contingency is critical to ensure operational continuity amidst…
4 min read
Raw Material Shortage: Winning with Manufacturing GTM in India
Manufacturing GTM: Overcoming Raw Material Shortage India’s manufacturing sector—encompassing electronics, automotive, pharmaceuticals, and specialty chemicals—faces persistent raw material shortage that threaten Manufacturing GTM (Go-To-Market) timelines. Global supply chainrisks, including geopolitical tensions, port congestion,…
4 min read
Multi-Channel Selling Strategy: Best Practices to Maximise Sales Across Ecommerce Platforms
Mastering Multi-Channel Selling: A Strategic Imperative for India’s E-commerce Leaders India’s e-commerce ecosystem pulses with dynamism, fueled by rapid digital adoption, the rise of marketplaces, and the evolution…
4 min read
