Insights
Bridging Product Timelines and GTM Execution for Faster IT Launches in India
Product Development Alignment: Accelerating IT Product Launches in India India’s Information Technology (IT) sector thrives in a dynamic, competitive landscape, yet many firms face a critical challenge: misaligned…
4 min read
Redefining India’s IT Sales Approach: Embedding Value-Based Selling into GTM Strategy
Value-Based Selling: The Future of India’s IT GTM Strategy India’s IT sector, a global leader in innovation, faces a pivotal moment. Traditional feature-based selling, centered on technical specs…
4 min read
Overcoming Tech Skepticism: A GTM Blueprint for Emerging Tech Startups
Understanding Tech Skepticism in 2025 In 2025, tech skepticism has become a defining challenge for emerging tech startups, particularly in AI, blockchain, Web3, and cybersecurity. Enterprise buyers and…
4 min read
How Post-Sale Teams Are Driving GTM Transformation and Revenue Growth in India’s IT Industry
Post-Sale Teams: Powering GTM Success in India’s IT Sector India’s IT sector—spanning SaaS, cloud services, managed services, and enterprise platforms—demands innovative Go-to-Market (GTM) strategies to drive sustained revenue…
4 min read
Adapting Global GTM Strategies Amid Rising Geopolitical Tensions and Regulatory Shifts
Navigating Geopolitical Tensions in Global GTM Strategy Global go-to-market (GTM) strategies drive tech and IT firms toward international expansion, fueling revenue and market share in dynamic landscapes. A…
4 min read
How Data Privacy Laws Are Reshaping GTM Strategies for Indian IT Companies
The Global Surge of Data Privacy Laws The global digital landscape is undergoing a seismic shift, driven by data privacy laws like India’s Digital Personal Data Protection (DPDP)…
4 min read
