Insights
Navigating Raw Material Shortages: A Resilient Go-To-Market Strategy for India’s Consumer Goods Sector
Industry Context & Problem Statement: The Pervasive Threat of Raw Material Shortages India’s consumer goods sector, spanning Fast-Moving Consumer Goods (FMCG), packaged foods, durables, and Direct-to-Consumer (D2C) brands,…
4 min read
Mastering Market Entry: Overcoming Stock Shortages in India’s Consumer Goods Sector
Stock Shortages Challenges at Market Entry The consumer goods market relies on diverse GTM pathways: general trade (kirana stores), modern trade (supermarkets), ecommerce (Amazon, Flipkart, quick commerce), and…
4 min read
Driving Competitive Advantage Through Timely Product Launches in Indian FMCG
Timely Product Launches: A Strategic Imperative for India’s Consumer Goods Sector In India’s dynamic $220 billion FMCG and consumer goods sector, projected to grow at a 14.9% CAGR…
4 min read
Future-Proofing FMCG Growth with a Robust GTM Strategy Against Supply Chain Risks
Building a Resilient GTM Strategy to Address Supply Chain Issues in the FMCG Industry India’s FMCG and consumer goods sector is a cornerstone of the economy, contributing ~10%…
4 min read
How to Build a Competitive Pricing Strategy for Food Products Without Sacrificing Profit Margins
How a Robust Competitive pricing Drives Food Product Success in India India’s food industry thrives on diversity, fueled by a vast agricultural base and evolving consumer preferences. Agri-processing…
4 min read
Food Packaging Design: Trends, Branding, and Industry Best Practices
Mastering Food Packaging Design: How Food Packaging Design and Branding Drive Success in India’s Food Industry India’s food industry, a $900 billion powerhouse contributing nearly 10% to the…
4 min read
