Insights
Decoding Investor Reluctance in the Consumer Goods Industry
Why Is CG Less Appealing Investors Compared to Other Industries? India’s Consumer Goods (CG) sector, encompassing Fast-Moving Consumer Goods (FMCG), retail, and packaged goods, is a vital economic…
4 min read
FMCG’s Strategy to Win Private Funding from Tech’s Grip
How FMCG Brands Can Compete Tech Startups Funding FMCG in 2025 India’s Fast-Moving Consumer Goods (FMCG) sector faces intense competition to compete with tech startups funding FMCG in…
4 min read
Why India’s CG Brands Face Hurdles in Attracting Private Placement Capital
Why CG Brands Struggle Attract Capital via Private Placement in India’s Competitive Markets India’s consumer goods (CG) sector is a dynamic yet highly competitive arena, offering significant growth…
4 min read
Brand First: Tactics to Negotiate Investor Terms in Consumer Goods
Negotiate Investor Terms Brand Autonomy CG: Protecting Your Brand’s Future India’s consumer goods (CG) sector thrives on innovation, driven by a growing middle class, rising disposable incomes, and…
4 min read
Strategic Risks of Poor Investor Alignment in Consumer Goods PP
Risks Misaligned Investor Expectations CG PP India’s consumer goods (CG) sector, spanning fast-moving consumer goods (FMCG), direct-to-consumer (D2C), packaged foods, and personal care, fuels economic growth with a…
4 min read
Strategic Investor Matchmaking for FMCG Brand Longevity
Match FMCG Brands Long-Term Investors for Sustainable Growth India’s vibrant Consumer Goods (CG) sector, spanning Fast-Moving Consumer Goods (FMCG), Direct-to-Consumer (D2C) brands, home and personal care, and food…
4 min read
