Luxury Goods
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Distribution Channels in Luxury GTM: Preserving Exclusivity
Using Distribution Channels For Luxury Good as a Strategic Lever in Luxury GTM Distribution channels…
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Overexposure Risks in Luxury GTM: Safeguarding Brand Equity
The Double-Edged Sword of Brand Overexposure In luxury marketing, visibility drives growth, but overexposure threatens…
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Maintaining Exclusivity in Global Luxury Product Launches
Balancing the Paradox of Global Scale and Brand Exclusivity Luxury brands thrive on exclusivity, the…