Information Technology
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Mastering GTM KPIs: The Hidden Drivers of Scalable Growth in India’s Subscription IT Landscape
Driving IT Success with GTM KPIs in India’s Subscription Economy India’s IT and SaaS sector,…
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How AI Agents Are Transforming GTM Strategies Across India’s Tech Ecosystem
AI Agents Reshape Go-To-Market Strategies in India’s IT Sector India’s Information Technology (IT) sector, a…
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Reimagining Go-To-Market Strategies for Millennial Buyers in India’s Evolving IT Landscape
GTM Strategy for Millennial Buyers in India’s IT Sector India’s IT sector pulses with opportunity,…
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Adapting IT GTM Strategies Amid Rising Hyperscaler Encroachment in India
Navigating Hyperscalers Competition in India’s IT Sector India’s IT sector, a global leader in innovation…
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Surviving Cloud Pricing Wars: How India’s IT Leaders Can Protect Margins and Win Clients
Navigating Pricing Wars in India’s IT Sector: Strategic Imperatives for Leaders India’s IT sector, a…
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Repositioning GTM Strategies in India’s IT and SaaS Sectors Amid Generative AI Commoditisation
Context & Industry Shifts: The Rise of Generative AI Generative AI is revolutionising India’s IT…
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Rebuilding GTM Strategy Around a Sharpened Ideal Customer Profile in the Post-Pandemic Era
Redefining GTM Strategy with a Post-Pandemic Ideal Customer Profile The COVID-19 pandemic transformed B2B decision-making,…
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Turning Cybersecurity Fears into Trust-Building Opportunities for Indian IT Sales
Addressing Cybersecurity Fears to Fuel IT Sales in India India’s Information Technology (IT) sector, a…
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Transforming Pilot Projects into Scalable Deployments: A GTM Strategy Playbook
GTM Strategy to Prevent Pilot Projects from Stalling In India’s dynamic IT and SaaS ecosystem,…