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Navigating Retail vs Ecommerce in India’s Consumer Goods Sector
The Distribution Landscape: Retail vs Ecommerce India’s distribution network is vast and fragmented. Traditional retail…
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How to Build a GTM Strategy for Launching a New FMCG Product in India
Industry Context & Product Launch Challenges: Why You Must Optimise Distribution The Indian FMCG market…
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Multi-Channel Distribution Strategy for India’s Consumer Goods Sector
Multi-Channel Distribution: Strategic Context & Industry Overview India’s consumer goods market is a vibrant ecosystem…
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Optimising Distribution Costs in India’s Consumer Goods Sector: A Strategic GTM Approach
Industry Context & Distribution Costs Pressures India’s consumer goods sector, valued at over ₹9.5 lakh…
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Revolutionizing Reach: Crafting a Winning D2C GTM Strategy for India’s Consumer Goods Sector
The Evolution of D2C Channel Setup in India’s FMCG Space For decades, India’s FMCG industry…
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Mastering Trade Terms Negotiation for a Winning GTM Strategy in India’s Consumer Goods Sector
The Evolving Landscape of Trade Terms Negotiation (June 2025) Several trends are reshaping trade terms…
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Unlocking Digital Marketing ROI: A Strategic Imperative for India’s Consumer Goods Leaders Digital marketing ROI
Digital Marketing ROI and the Shifting Sands of Consumer Engagement: Context and Trends The classic…
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GTM Strategy for Retail Store Listing in India’s Consumer Goods Sector
Industry Context & Strategic Importance of Retail Store Listing In India’s vibrant FMCG and retailing…
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Building a Resilient GTM Strategy for Consumer Goods Amid Supply Chain Disruptions
Industry Context: The Backbone of Consumer Goods GTM Strategy Amid Supply Chain Disruptions India’s consumer…